"You've got to build a business model before you build a product!" states Colin McIntosh, CEO. Sheets & Giggles began in October 2017 with an initial raise of $284,000 through crowd funding. Currently at a $5M per year run rate after only approximately 17 months of sales, Colin reviews everything from his revenue funded business model, to marketing, to how and why he choose eucalyptus sheets, to his plans to start working with top athletes, and much more. This is a fantastic brand who, while clearly not taking themselves too seriously, are posting up impressive numbers in a short period of time. Listen now to this wide ranging discussion!