Ntiedo has had quite a career both in corporate America and as an entrepreneur. Originally from Nigeria and the Bahamas, he learned six computer languages before age 11, eventually made his way to McKinsey, founded FitGrid (originally called YourGuru) and, along with Julian Barnes (his HALO Talks here), co-founded Boutique Fitness Solutions,
Etuk became interested in the HALO sector because his group ex classes helped cured him of his plantar fasciitis! However, he saw a big need that wasn't being met: "From a retention perspective, we believe that if you come to class, you're more than likely to keep coming back if you're connected to other people," he states. FitGrid is kind of an "automatic community builder," he continued. "Nobody had ever created a software that allowed you to leverage your entire community."
Ntiedo discusses the challenges of building the platform from the ground up, how software should work with "real life" scenarios ("Software should help 'surface' what you need to do in person!") and more.
He offers examples of other companies outside the industry he turns to for inspiration (and encourages others to do the same!) Listen until the end where he also gives us "the best business advice" he's ever received!