"How do we make the gyms useful for building health in the de-conditioned population? It's a hard problem to solve, and that's what the majority of our resources are aimed at . . . we want everybody--but especially beginners--to succeed at exercise," states John Ford, CEO of eGym USA. A long time industry veteran, John started Virtual Active which was later sold to NetPulse, the company responsible for the mobile apps behind Planet Fitness, 24 Hour, and hundreds of others. This comprehensive discussion touches on the need for a "mobile first" strategy, what gyms and boutiques must do to stay ahead of the curve (especially now due to the Corona virus,) thoughts on what will happen when the industry re-opens, and more!