HALO Talks: Elevating Wellness
HALO Talks: Elevating Wellness
Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

HALO Talks: Elevating Wellness

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

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Recent Episodes

Oct. 28, 2026

Scaling CounterPunch: Mental Fitness Meets Physical Training for Teens Worldwide

In this HALO Talks FastBreak, Pete Spoke with Mercedes Taaffe-Cooper. The conversation focused on the launch and methodology behind CounterPunch, a boxing-based mental fitness and performance psychology system designed for teenagers. The discussion explored how a unique blend of combat sports, psychology, and sports science can create real impact for adolescents, especially those who might fall through the cracks of traditional talk therapy. One concept brought up was the inefficacy of standa
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Oct. 27, 2026

Episode #621: From Missed Deals to Closed Wins-Revamping CRM Strategies for Fitness Operators with Aly Samaha

Welcome to another episode of HALO Talks, where we dive deep into the B2B strategies powering the Health, Active Lifestyle, and Outdoors sector. This week, Integrity Square's CMO David Ganulin steps in for Pete Moore and takes the mic with "Follow Up King," Aly Samaha. The discussion focuses on innovative sales follow-up techniques and the art of turning overlooked prospects into closed deals. Listeners will hear "on the ground" insights and tips from a sales expert who has generated millions by
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Oct. 20, 2026

Episode #620: Why Preparation and Legal Expertise Make or Break HALO Sector Deals with Mike Zaino from ICE Miller

Welcome to another episode of HALO Talks, where Pete Moore sits down with Mike Zaino, the seasoned legal consigliere behind countless deals in the health, active lifestyle, and outdoor sector. With over 25 years in private equity law and currently at the helm of the New York corporate practice at ICE Miller, Mike has weathered every twist of the dealmaking rollercoaster with a deep bench of legal expertise and a commercial mindset that prioritizes real-world business outcomes. In this episode
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Oct. 13, 2026

Episode #619: Merging Boutique Brands Under One Roof-Inside Drop Fitness' Unique Approach

Welcome back to HALO Talks! In this episode, Pete Moore sits down with Daniel Whittelsey, co-founder of Drop Fitness in Montvale, New Jersey, for an inside look at how disruptive thinking and a dose of frustration with the status quo led to a new model in the gym and wellness industry. Daniel shares the story behind Drop's hybrid concept, bringing together luxury amenities, premium boutique fitness brands, and a seamless tech-driven member experience, all under one roof. Tune in to hear how D
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Oct. 6, 2026

Episode #618: Med Spa Expansion, Regulation, and Niches-Insights from Amanda Guarniere of GuardianMD

Welcome to another episode of HALO Talks. Host Pete Moore sits down with Amanda Guarniere, a Nurse Practitioner, clinical operator, and VP of Sales and Marketing at GuardianMD, where we take a deep dive into the rapidly evolving world of med spas, IV hydration, telehealth, and weight loss services. With the medical wellness sector booming and the lines between fitness, healthcare, and recovery increasingly blurred, operators are eager to tap into these lucrative new categories. Amanda brings
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Sept. 29, 2026

Episode #617: From the Marines to Boardrooms-Jon Sheldon's Lessons on Leadership and Team Dynamics

Welcome back to HALO Talks, where we dive deep into the strategies and stories driving success in the Health, Active Lifestyle, and Outdoor sector. In this episode, host Pete Moore sits down with Jon Sheldon, founder of Belleau Wood Coaching and a true "coach of coaches" who specializes in transforming vision into action. Drawing upon a unique background that includes Marine Corps leadership, financial advisory, and now business coaching for owner-operators across industries, Jon shares battle-

Recent Blog Posts

Oct. 27, 2026

How to Revive Dead Fitness CRM Leads Without Being Annoying

Reviving dead leads in your fitness business CRM does not require high-pressure sales tactics or generic "just checking in" emails. By segmenting your pipeline based on intent, prioritizing prospects who are closest to a yes, and delivering authenti…
Oct. 20, 2026

Escrow vs Rep and Warranty Insurance in HALO M&A Deals

When structuring a health, active lifestyle, and outdoor (HALO) sector acquisition, navigating seller risk exposure through escrows or rep and warranty insurance is critical. Understanding purchase price holdbacks, liability caps, and insurance thre…
Oct. 13, 2026

Suburban Boutique Fitness Integration: How Drop Fitness Scales Multi-Brand Concepts

Suburban boutique fitness integration allows multi-brand gym operators to bring high-end urban fitness concepts like Pilates, cycling, and HIIT under a single roof. By partnering with established city studios and sharing operational overhead, operat…

About the Hosts

Pete Moore Profile Photo
Pete Moore

Managing Partner/Founder

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $6.2T Health, Active Lifestyle, Outdoor ("HALO") sector.

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.

David Ganulin Profile Photo
David Ganulin

HALO Talks Executive Producer/Integrity Square-Chief Marketing Officer

Working with the Integrity Square Team on our Mission to help reduce loneliness, diabetes, and obesity by bringing capital and creating jobs in the HALO sector. (Health, Active Lifestyle, Outdoors.)

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