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HALO Talks: Elevating Wellness
HALO Talks: Elevating Wellness
Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
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HALO Talks: Elevating Wellness

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

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Recent Episodes

606
July 14, 2026

Episode #606: Building Planet Fitness-Joe Pepe Jr. on Family Legacy, Private Equity, and Scaling Fitness Clubs

In this episode, we sit down with Joe Pepe Jr., CEO of IGNITE Fitness Holdings, one of the largest Planet Fitness area developers and a second-generation leader in the health club industry. Born into a family deeply rooted in fitness entrepreneurship, with his father tracing back to the industry's early days, Joe shares his path evolving from a family-owned gym business to building one of the most successful Planet Fitness franchises in the country. Pete and Joe also touch on how early risk-t
605
July 7, 2026

Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion

On this episode of HALO Talks, Pete Moore sits down with Cricket Wardein, founder of Mighty Pilates, and Cat Martin, the company's CEO and longtime fan, to explore the explosive growth and evolution of their premium Pilates studio brand. Starting with a single location in San Francisco in 2009, Mighty Pilates has grown to 11 studios, with a 12th on the way, successfully combining authentic, high-quality Pilates instruction with a strong sense of community and innovative business strategies. Lis
604
June 30, 2026

Episode #604: Offset Loading's Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss

Welcome to another episode of HALO Talks! Today, Pete Moore is joined by Dr. Joel Seedman and Sal LoDuca for a discussion on advanced human performance and an innovative strength training methodology known as offset loading. Sal shares the origins of their company and his quest to enhance the nervous system of athletes through contralateral training and randomized exercise, which led him to discover and collaborate with Dr. Seedman, often referred to as "The father of offset loading." Togethe
603
June 23, 2026

Episode #603: Behind UFC Gym's Global Franchise Surge with Adam Sedlack

Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You'll hear firsthand how strategic decisions protecte
602
June 9, 2026

Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden

On this episode of HALO Talks, we welcome Nick Ovenden of GreatLIFE, an organization that has redefined community recreation in the Sioux Falls, South Dakota area. What began as a sort of "accidental" golf course acquisition has evolved into a network of six golf courses, 19 fitness centers, and a bowling alley, serving over 40,000 members within a 90-mile radius. Nick joins us to discuss the unique business model that blends fitness, golf, and family activities under one membership, fostering i
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June 2, 2026

Episode #601: Growing Club 16 and She's Fit-Inside British Columbia's Fitness Boom with Trevor Linden and Carl Ulmer

Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women's-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share candid insights on adaptation, leadership, and building a values-driven organization. They discuss

Recent Blog Posts

July 14, 2026

How IGNITE Fitness Holdings Built One of the Largest Planet Fitness Franchise Networks in North America

If you're a multi-unit operator, franchisor executive, or investor trying to figure out what disciplined, PE-backed growth actually looks like inside a franchise system, this conversation is a playbook. Pete Moore sits down with Joe Pepe Jr., CEO of…
July 6, 2026

Offset Loading 101: The Science of Asymmetric Training with Dr. Joel Seedman and Sal LoDuca

Most strength programs assume both sides of the body should carry the same load. Dr. Joel Seedman and Sal LoDuca have spent years proving that assumption leaves performance and injury prevention on the table. On this episode of HALO Talks, Pete Moor…
June 24, 2026

From Elite Running to Longevity Investing: Ola Capital's Richey Hansen on HALO Talks

From Elite Running to Longevity Investing: Ola Capital's Richey Hansen on HALO Talks What does coaching Olympic Trials runners have to do with picking early-stage health-tech winners? More than you would think. In this episode of HALO Talks, host P…

About the Hosts

Pete Moore Profile Photo
Pete Moore

Managing Partner/Founder

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $6.2T Health, Active Lifestyle, Outdoor ("HALO") sector.

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.

David Ganulin Profile Photo
David Ganulin

HALO Talks Executive Producer/Integrity Square-Chief Marketing Officer

Working with the Integrity Square Team on our Mission to help reduce loneliness, diabetes, and obesity by bringing capital and creating jobs in the HALO sector. (Health, Active Lifestyle, Outdoors.)